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The Basics
of Marketing

Explore Yosi Heber’s concise 4-part video series, where he delves into the art of crafting the ultimate marketing method and message, and uncovers the crucial role of marketing in creating brand awareness, building brand reputation, and driving customer engagement. 

Minutes

Creator: Yosi Heber

President, Oxford Hill Partners

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Part 1   The Basics of Marketing   6 min

Part 2   18 min

Part 3   6 min

Part 4   19 min

Part 2   18 min

Part 3   6 min

Part 4   19 min

Overview
About The Instructor

Course Overview

Embark on a transformative journey with Yosi Heber in this enlightening 4-part video series as he explores the essence of marketing. Discover the critical synergy between your marketing strategy, business plan, and sales strategies, and explore how a well-crafted marketing plan can expand market share, boost revenue, enhance products, and elevate company valuation. 
Embark on a transformative journey with Yosi Heber in this enlightening 4-part video series as he explores the essence of marketing. Discover the critical synergy between your marketing strategy, business plan, and sales strategies, and explore how a well-crafted marketing plan can expand market share, boost revenue, enhance products, and elevate company valuation. 

The Role of Marketing

Linking a business to its customers

Market Differentiation

Own a unique
market position

Your Product & Target Market

Marketing method and message
Uncover the art of brand differentiation and strategic positioning in a competitive market, followed by valuable insights into consumer market research and the art of identifying unmet needs to fulfill within the market. Unravel the power of the Four P's of Marketing—Product, Price, Place, and Promotion—as they collectively lay the foundation for a robust marketing strategy. Join us in elevating your marketing knowledge and transforming the trajectory of your business success.
Embark on a transformative journey with Yosi Heber in this enlightening 4-part video series as he explores the essence of marketing. Discover the critical synergy between your marketing strategy, business plan, and sales strategies, and explore how a well-crafted marketing plan can expand market share, boost revenue, enhance products, and elevate company valuation. 

Course Overview

Embark on a transformative journey with Yosi Heber in this enlightening 4-part video series as he explores the essence of marketing. Discover the critical synergy between your marketing strategy, business plan, and sales strategies, and explore how a well-crafted marketing plan can expand market share, boost revenue, enhance products, and elevate company valuation.

Uncover the art of brand differentiation and strategic positioning in a competitive market, followed by valuable insights into consumer market research and the art of identifying unmet needs to fulfill within the market. Unravel the power of the Four P's of Marketing—Product, Price, Place, and Promotion—as they collectively lay the foundation for a robust marketing strategy. Join us in elevating your marketing knowledge and transforming the trajectory of your business success.
Yosi Heber is President of Oxford Hill Partners, a strategic marketing firm that has helped companies drive hundreds of millions of dollars in new and profitable revenue. He spent 17 years in EVP and Chief Marketing Officer positions at Kraft Foods, IAC and Dannon Yogurt, where he invented the $1.2 Billion “kids yogurt” category in the USA. Heber has been engaged by over 75 companies including Fortune 500’s such as Procter & Gamble, Hyundai, Novartis and Krispy Kreme, as well as many small-medium sized companies and family businesses, where he often takes the role of Fractional CMO. He has an MBA from Wharton Business School and is a popular speaker at major industry conferences.

Yosi Heber, President
Oxford Hill Partners
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