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PPC: Clicks That Convert


Dive into the ROI-driven realm of paid media with Menachem Ani in this dynamic 9-part video series. Ani explores its mechanics, offering expert guidance on budgeting, maximizing conversion rates, and optimizing campaigns. Discover practical targeting strategies to precisely reach your audience and skyrocket your profits.


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Minutes

Creator: Menachem Ani

Founder & CEO, JXT Group 

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Part 1   PPC: Clicks That Convert     6 min

Part 2   7 min

Part 3   10 min

Part 4   6 min

Part 2   7 min

Part 3   10 min

Part 4   6 min

Part 5   6 min

Part 6   9 min

Part 7   8 min

Part 5   6 min

Part 6   9 min

Part 7   8 min

Part 8   6 min

Part 9   8 min

Part 8   6 min

Part 9   8 min

Overview
About The Instructor

Course Overview

Delve into the fundamentals of PPC advertising with Menachem Ani in this comprehensive 9-part video series, where he offers expert guidance on grasping digital advertising basics and its critical role in your business. Discover how to establish a systematic budgeting approach and define effective metrics for assessing conversion rates. Ani shares insights on optimizing cost-per-click, exploring diverse paid media options, and skillfully targeting keywords to engage your specific audience. Gain access to invaluable budgeting techniques, performance measurement strategies, and pre-campaign recommendations to effortlessly navigate common advertising challenges.

Additionally, learn how to define measurable metrics, track audience engagement, and utilize third-party tools for campaign optimization. Finally, weigh the advantages and disadvantages of hiring an agency and receive practical tips for selecting the right partner and conducting essential discussions, ensuring enduring success in the competitive marketplace.
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PPC
Essentials

The Hows
and Whens 

Systematic Budgeting

Defining Your
Metrics

Successful Campaigns

Strategies
And Tools
Menachem Ani is the founder of JXT Group, a US-based Google Premier Partner agency specializing in multi-channel paid media and digital advertising. A digital and search marketing veteran, he brings to the table more than 20 years of experience creating high-impact growth strategies for eCommerce and service-based businesses. Menachem brings to his work a track record of delivering consistently above-average results, thanks to his early adoption and careful testing of new ad technology. A pro-automation paid media specialist, Menachem adapts the fundamentals of marketing to ever-evolving ad platforms.

Today, he is one of the leading authorities on modern Google Ads tactics and campaigns, including Performance Max, Demand Gen and offline conversion tracking. Outside of running his agency, Menachem is also a highly regarded author and speaker. He has shared insights on paid media and growing a digital agency at SMX, BrightonSEO, Search Engine Land, Search Engine Journal, Foxwell Founders, and several other publications.
Menachem Ani, Founder & CEO
JXT Group
www.jxtgroup.com

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